Why Didn’t My House Sell?

    We understand how frustrating it can be to spend time and effort marketing your home for so many months only to have your listing go unsold.  The Comerford Group at Keller Williams would like the opportunity to bring you a very different result!



    Did you know that, on average, 94% of all real estate transactions are performed by only 6% of all licensed agents?  One of the most critical things to get right in the marketing of your home is expert representation.  To do this effectively, you need to list your home with an agent that consistently performs at the top of their market and affiliates with a brokerage firm that possesses not only a strong local presence but a vast national and international network.  Keller Williams is now the largest brokerage company in the world and our physical and technological footprint is second to none!   

    Leveraging the reach and resources of Keller Williams, The Comerford Group has developed a state of the art marketing system that provides our sellers with the most targeted exposure possible for their home. We prospect daily and deploy every resource available to get your home sold.  We do not make ridiculous promises.  We roll up our sleeves and work diligently on your behalf bringing decades of real estate experience in brokerage, finance, development, and design to your transaction.  Because of this diverse knowledge base, we are able to convey value, opportunity, and potential to buyers that engage them through trust and expertise directly benefiting our sellers.   

    EXPOSURE is Everything!

    Having listed your home for sale previously, you’ve experienced first-hand today’s market place and know an agent has to do much more than just stick a sign in the ground to deliver success to their seller. Based on this experience, you now have the opportunity to make a more informed decision when it comes to hiring the right agent with the right brokerage firm to sell your home.

    The Comerford Group at Keller Williams will provide your home with the best marketing exposure available. Because of our credentials and the vast resources of the Keller Williams network (now the largest real estate company in the world), when you list your home with us, it will be marketed on over 1,000 websites 24 hours a day, 7 days a week.  Additionally, our aggressive and proprietary marketing program is designed to get you the highest dollar possible within the shortest time frame.

    Our years of experience and expertise can help you. We have sold many homes in all market conditions and are recognized by our peers as top-producing professionals. 


    You Must Have a PRICING STRATEGY!

    Pricing a home for sale is tricky and the most common mistake a seller make is pricing a home too high.  There are a lot of ways to slice the data to determine your home’s fair market value.  Factors that do not affect your home’s fair market value include:  what you want or need for your home, what you paid for your home, what your neighbors think, what it would cost to rebuild.  Estimating what a ready, willing and able buyer would be willing to pay for your home is the task at hand.    

    While data, usually from sales of comparable homes in the area, is important, a top agent’s experience can be invaluable when building a pricing strategy.  Comparable sales are already in the past and may not be an indication of where the market is heading.  Hiring an agent with a grasp of macro and micro economics and their impact on your local real estate market is very important to the pricing equation.  Kathleen holds an MBA from Wharton Business School in Finance and Real Estate and works actively in our market every single day. 


    Trapped in a Long Term AGREEMENT?

    Is your greatest fear about listing your home with a real estate broker that you will be trapped in a long agreement and stuck with poor representation? Unfortunately, this is not an uncommon experience and a situation that could cost you thousands of dollars and much indigestion.

    Eliminate your fear by taking advantage of our “Easy Out” listing agreement. You will receive a written agreement when you list your home through us that allows you to cancel at any time—with no arguments!

    • Cancel your listing at any time if you are unhappy with our service
    • Relax knowing that you’re not bound by a long-term contract
    • Benefit in the quality of service that is assured enough to make this offer!

    We firmly believe that if you are not satisfied with our service, you should have the option to cancel your listing and find better service elsewhere.  Obviously, we must be pretty confident in the quality of our service to make this offer!  We have very high standards and will not settle for less.  And neither should you!



    Meet Our TEAM!

    Team Owner/Broker Associate/Listing Specialist: Kathleen Comerford

    Buyer Specialist: Vinnie Polito, Realtor

    Staging Specialist:  Joyce Sobczyck, Stager and Team Concierge

    Team Executive Assistant:  Brittany Phillips, Office Manager

    Marketing Specialist:  Erin OBrien, Director

    Transaction Coordinator: Tammi Deinlein, Realtor

    With decades of experience and hundreds of successful transactions as our foundation, we offer our customers a truly in-depth level of service through our team approach and proprietary systems developed to ensure maximum success for our customers.  No single agent can match what we offer!

    Each member of our team plays an important role in the process.  The Listing Specialist determines the optimal pricing and marketing strategies for presenting the home to the market.  The Buyer Specialist prospects daily by calling on our database (6,000+), nearby homeowners and other agents to make them aware of your listing and scheduled Open Houses.  Our Staging Specialist executes the staging recommendations made by Kathleen, a designer of note for many years.  Our Marketing Specialist executes the market plan designed for your home and provides very detailed, weekly reports on all of our marketing activities.  Finally, our Transaction Coordinator ensures a smooth and successful transaction once we put your home under contract.  Our entire team is working on your behalf!  Did the agent you hired previously bring this kind of coverage and expertise to your transaction?  If not, why not let the power of our team work for YOU!